22 Ene What does Facebook know about you?
Since the Cam
bridge Analytica case, when the lack of security in the personal data of Facebook users was discovered, the social network has tried to make every effort to make clear what information it has and how it can control the use of its own data.
“Checking privacy settings” was a new tool to securely manage posts, reactions, comments and any other content.
What information it collects about you
The platform has broken down the information by redesigning this section and since then you can see eight items with their own subcategories: Facebook activity, friends and followers, preferences, personal information, registered information, ad information, security and login information, and apps and websites outside Facebook. This version of infallibility to the individual has been released on iOS and Android, but will soon be coming to desktop as well.
The answer to Apple
Facebook’s change will now show more precisely what information it wants to collect and make it clear to users how data is used and how to benefit from the advertising that appears.
Four sources of information
Facebook tells us how advertisers use the platform to decide who they want to reach based on age, gender, location and interests.
The platform uses four different sources of information to explain what it knows about you:
Firstly, the user’s own activity: what is shared, “likes” on posts or pages, the search engine… Secondly, location. Not only the city where you live, but also where you are when you connect to the application. Next, the information you have provided: email, mobile phone, subscriptions on different sites… Finally, the tracking of your Internet activity: Zuckerberg’s social network can follow your web crawl wherever you go.