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    Google and the age of privacy

    Cookies update


    A few weeks ago Google announced in a blog post that it would go ahead with its plans to remove third-party cookies from the Chrome browser.

    Context and competition

    The move had been announced early last year, as part of the company’s Privacy Sandbox initiative, but Google has now clarified that it did not intend to replace those cookies with some equivalent, substitute technology. Other browsers, such as Safari and Firefox, already blocked third-party trackers. But given that Chrome is the world’s most popular browser by far, with a 60-something percent market share, the news was widely heralded as a big step toward ending allowing companies to target ads by tracking people on the Internet.

    Managing personal information

    Websites visited with the Chrome browser will automatically receive standard log information, including system IP address and cookie data. Generally, using the Chrome browser to access Google services (such as Gmail), does not mean that Google receives other personally identifiable information about the user. For Google web pages and other pages that opt-in to this feature, if the Chrome browser detects that another user on the network is attacking it, it may send information about the connection to Google or that the user has visited the website to determine the extent of the attack and how it works. Google sends reports about attacks on its web pages to the owners of participating websites.